New York, NY

Samhoff Media

Elevate Your Brand with Samhoff Media

Taking the guess work out of the programmatic trade!

We are an inclusive and multicultural enterprise that collaborates with smart and creative people to deliver ads to the right audience at the right time and place.

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What we can do

What We Have to Offer

Our Services

Direct to Publisher Inventory

Direct-to-publisher inventory refers to ad space directly available from a publisher’s properties, such as websites or apps, without intermediaries. This approach offers advertisers greater control and insight into ad placement. It ensures transparency by providing clear access to data on costs, audience targeting, and performance metrics, reducing hidden fees and unclear placements. Additionally, it promotes a brand-safe environment by allowing advertisers to control the context in which their ads appear, reducing reputational risks. Overall, direct relationships with publishers enhance trust, transparency, and efficiency in ad campaigns.

Advance Targeting

AI-driven targeting strategies leverage machine learning to analyze user behavior across devices, predicting intent based on real-time interactions instead of third-party cookies. By using first-party data, contextual insights, and real-time analytics, these methods enhance audience engagement. Privacy-friendly techniques, such as contextual advertising and federated learning, are gaining popularity, with solutions like Google’s Privacy Sandbox and FLoC leading the way. AI improves targeting precision by analyzing signals like page content, engagement levels, and purchase history.

Emotional Resonance Buying

Emotional Resonance Targeting uses AI to analyze sentiment, tone, and emotional cues from user content, facial expressions, and voice patterns. By leveraging Natural Language Processing (NLP), brands can craft personalized messaging that aligns with audience emotions in real-time, optimizing ad creatives dynamically based on mood shifts.

Delivering the Right Audience at the Right Time

AI-driven predictive analytics and real-time bidding (RTB) optimize ad placements to reach high-intent users at the right time, increasing engagement. AI-powered recommendation engines personalize content and offers for maximum impact. Contextual targeting uses content-based analysis, keyword recognition, and sentiment detection to match ads with relevant media, ensuring real-time relevance and reducing ad fatigue. This privacy-safe approach adheres to GDPR and CCPA regulations by not relying on user data.

AI Driven Buying Services

AI-driven media buying services optimize ad campaigns across sourcing, execution, performance tracking, and financial management. Premium inventory is accessed via platforms like Google DV360 and Amazon DSP, with AI models enhancing placement and audience targeting. Campaigns are deployed using tools like Google Campaign Manager, incorporating real-time creative optimization and AI bidding strategies. Performance is tracked through AI analytics, A/B testing, and third-party verification. Advanced formats such as interactive, shoppable, AR, and conversational ads boost engagement. Financial management is streamlined with automated invoicing, predictive modeling, and transparent reporting.

AdTech Consultancy: SaaS Growth

SaaS growth strategies focus on optimizing go-to-market approaches, customer acquisition, and competitive positioning through AI-driven lead scoring, ABM, and scalable sales funnels. Strategic partnerships and API integrations drive adoption, while pricing models like tiered and usage-based support revenue growth. Expansion includes entering programmatic marketplaces, offering white-label solutions, and localizing platforms for international markets with regulatory compliance.

AdTech Consultancy: Revenue Optimization

Ad monetization is enhanced through header bidding, AI-driven dynamic pricing, and programmatic direct strategies for higher CPMs and better fill rates. First-party data is monetized with identity solutions like Unified ID 2.0 and privacy-safe data activation via platforms such as Google Ads Data Hub. AI optimization improves performance and attribution, including real-time revenue forecasting, incrementality modeling (MMM, MTA), and cross-channel campaign synchronization across CTV, display, social, native, and DOOH for maximum impact.

Web Design and Content Development

We create custom websites tailored to your business goals, brand, and audience. By understanding your objectives and customer needs, we deliver personalized, engaging, and functional websites that drive conversions and long-term success.

About Us

Welcome to Samhoff Media

We are a leading provider of media management solutions in the Adtech industry, with a strong presence in key markets across the Americas and Asia-Pacific. Our core business pillars include leveraging cutting-edge technology for monetization, maximizing value, maintaining a client-centric approach, and driving continuous innovation.

Email Us

samantha@samhoffmedia.com

Maximizing Advertising Efficiency

Samhoff Media

Supply

Demand

Global Reach and Robust Publisher Network

Our organization collaborates with top-tier supply and demand partners across the world to ensure that we deliver optimal reach and performance for our clients. By leveraging a vast network of 30+ demand partners, we are able to tap into a wide range of high-quality, targeted audiences that exceed expectations. These demand partners include leading ad networks, agencies, and other platforms that are crucial in driving results for both brand visibility and direct conversions.

In addition to our demand partnerships, we also maintain strong relationships with 400+ publishers globally. This extensive network allows us to reach a diverse set of audiences across multiple verticals, ensuring that we can deliver ads to the right people at the right time. These publishers bring a wealth of content and traffic that aligns with the goals of our campaigns, ensuring optimal exposure and performance.

Our Reach…

What Makes Us the Right Choice for You?

Branding

Business

Explore the Opportunities

We possess extensive expertise in AdTech and SaaS scalability, harnessing AI-driven insights to enable real-time optimization. Our comprehensive monetization strategies foster sustainable growth, while our forward-thinking approach guarantees success in the dynamic digital advertising ecosystem.

Our solutions consistently yield an average increase of 20-30% in ad revenue.